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Design Shanghai 2024 CMF Conference Schedule - Chris Show & Tell Training Workshop


  1. Consumers are developing a much higher expectation of design, materials and story-telling in all areas of products, cars, interiors and furniture. As a result materials have become the main characters in these product stories. This inspiring, hands-on training workshop will introduce you to new and unique ways CMF & materials led-design can deliver a greater level of innovation and enhance your products and design process. 

    Using unique methods, which have been applied to global brands such as Google, LG and Amazon, combined with hands-on interaction with materials, the workshop will be presented by world leading materials designer and author Chris Lefteri. 

    (CMF for Intermediate/Advanced Level, only 30 seats available, registration required)


    1. How to use materials led-approach for design innovation 

    2. Building CMF strategies & how brands are using CMF to drive innovation 

    3. Materials story telling & how to build experience based CMF

    4. Best online resources for research 



Design Shanghai 2024 is Coming!

We are excited to offer an exclusive pre-show limited-time ticket promotion.
Purchase your tickets between June 16-18 and use the discount code: SHANGHAI to enjoy a 34% discount!

Don't miss out on Asia's leading international design event!

Purchase your ticket now