"jianze", a new Chinese design brand managed by designer Chen Min, is a model of many cross-border and cross-field co-creation cases. The Dutch design combination Raw Color brings a highly saturated visual impact to the "jianze" brand VI. Fashion editor Chow’s creative images for advertising are like multi-faceted collages that create a blueprint for multiple stories under the Z generation. And more importantly, in this era right now, users are also creators. This is the best "label" for Gen Z!