SEEDDESIGN was founded in 1991, by an innovative and tenacious designer, Meiric. With just a few sketches on hand, he was certain he had what it took to create an entire lighting line that would be superb in construction, striking in aesthetics, and pioneering in concept. By 1992, his first lamp, the UFO made its debut in Europe. Trailing just a few years behind, JOJO, a height adjustable pendant followed in its footsteps. By 1997 Meiric decided that he wouldn't just design and sell, he had set up his own factory so that he could better guarantee the quality and ensure the end product exceeded every expectation. At SEED we live by a simple philosophy of: We do not follow trend, we follow people. We do not create lighting, we create happiness. We do not light up houses, we light up dreams. The name SEED is a derivative of all things our products embody. Our lamps resemble Simplicity and Elegance, and with this what we create will last an Eternity, and at the end of the day, our goal is to Delight.