The brand, named "zhongzhaocailan," takes its name from the Book of Songs, "Picking Green," which means "spending the whole day picking Orchid." The brand's founder, Meier Chai, has over 25 years of experience in Chinese calligraphy and painting, and he skillfully combines the beauty of traditional Chinese literature with design. The brand carries on the refined taste of the ancestors by extracting elegance from everyday life details. It combines Chinese calligraphy, ink wash landscapes, and freehand flower-and-bird paintings, which express a love of nature, with "space scenery creation," "soft decoration display," and "floral design," creating design works that embody the spirit of China and can be interpreted layer by layer.