Since 2017, the annual Design Shanghai @ Xintiandi Design Festival has brought design to life in the heart of the city. Through captivating installations, interactive experiences, and inspiring creative encounters, the festival illuminates urban spaces and rekindles the public’s appreciation for beauty, creativity, and imagination.
The 2025 edition, themed “Playful Bloom”, continued this spirit by exploring the connection between urban space and human emotion through a language of joyful and imaginative design. Celebrating Shanghai’s vitality as a UNESCO City of Design, it has offered residents and visitors an immersive journey that blends art, design, and everyday aesthetics.

