Renowned Design Strategist and Trend Expert, Strategy Director of YANG DESIGN, founder of Design Strategy Institution.


Xiaojing studied in Guangzhou and Berlin from experience design expert and has rich experience in product strategy, user study, service design, brand DNA and trend study. As strategic director of YANG DESIGN, the most forward-looking design consultancy in China, she has been leading the strategic team to build the UX Lab, CMF Lab and Service Design Lab, defining design strategy to realize business value for companies in different development stages. Her clients are leading brands including Boeing, BMW, GM, Toyota, Hoda, Nissan, Hyundai, KIA, Fujitsu, BOSE, Schneider Electric, Hitachi and Haier.


Winner of Red Dot Design Award, IDEA and Design For Asia Silver Award. Writer of China Design Trends Report, Lifestyle Aesthetic Business Trend Report, China Home Trend Report and China Sub-culture Lifestyle Report, and design column writer magazines including md. Invited speaker and judge of many design events including TEDx, Color Marketing Group, CareShow, Semiofest.