Born in Turin on August 28, 1958. After graduating in Mechanical Engineering at Turin Polytechnic he began his career in Pininfarina in 1982 and in 1983 gained experience working at Cadillac in Detroit, USA, and then in Japan with Honda. From 1984 to 1986 he was Quality and Reliability Manager for Cadillac's Allanté project. From 1987 to 1989 he was Program Manager at General Motors for the Engineering GM 200 project. In 1987 he was appointed Chairman and CEO of Pininfarina Extra S.r.l., a Pininfarina Group company operating in the industrial, furnishing, architectural and nautical and aeronautical design sectors. Under his management, in a 25-year period Pininfarina Extra has developed more than 500 projects and has consolidated relationships with prestigious international companies like Alenia Aermacchi, Bovet, Calligaris, Chivas Regal, Coca-Cola, Costa Coffee, Fincantieri, Gorenje, Juventus, Lavazza, Martini&Rossi, Motorola, Petronas, Samsung, Schaefer, Snaidero and Unilever. From 1999 to 2004 he has been a member of the Scientific Committee of Turin's European Institute of Design. In 2001 he became "Emeritus Participating Founder" of the ADI Foundation for Italian Design. At the Pininfarina S.p.A. parent company he became a board member in 1988, from 2002 he has been a member of the Steering Committee and, again starting 2002, in his capacity as the head of the Quality System Department he contributed to the award of ISOTS/16949 certification to the Company, which took place in July 2003. On May 12, 2006 he was appointed Deputy Chairman of Pininfarina S.p.A. On August 12, 2008 he was appointed Chairman of Pininfarina S.p.A. From 2011 to 2013 he was Chairman of the Scientific Committee of the Farnesina Design Collection. On June 2011 France recognized him as "Italian Personality of the Year" for his contribution to the success of the electric car sharing program Autolib for Paris. On April 2014 he was appointed President of the company network E.B.T. - Exclusive Brands Torino, of which he has been Vice President from 2011. From beginning of 2015 he is member of the Strategic Committee of LIDE Italia.