Joe Cheng has twenty years of hospitality design experience with international hotel brands. His unique philosophy regarding the excellence of design, which emerges from the diligent combination of architectural and interior design, has meant that his ccd (www.ccd.com.hk) team has become a leader in the hotel design industry. Mr. Cheng firmly believes that it this combination of architecture and interior design that produces the best product. Motivated by this philosophy, Mr. Cheng always collaborates closely with the architect to achieve the optimal design. In his opinion, the best design also embodies high-quality construction and attention to detail. Therefore he becomes involved in developing each design element as he uses his vast reservoir of varied experience to create some of the best hotels. In the world, from the beginning of the project until the hotel opening. Mr. Cheng works closely with the owner and the operator to understand their requirements and to bring form and function together to produce the best possible design and business product.