
"HINEMOS," is derived from an ancient Japanese word meaning "all the day" or "every moment." We have redefined sake, moving away from complex specifications and technical jargon, and instead centering it around the universal concept of "Time"—something shared by everyone around the world.
"7:00 PM A Toast," "9:00 PM Main Dish," "2:00 AM Silence." As time flows, each moment calls for a specific flavor. To add the perfect color to those instants, we named our sake after the hours from 6:00 PM to 5:00 AM.
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