With over 20 years of experience in white goods, kitchen appliances, and household product design and management, I specialize in product design, brand design management, user experience, and marketing creativity. My focus lies in promoting user-oriented product innovation, design innovation, and business development, while exploring new business models. I have spearheaded the localization and differentiation design strategy for Bosch and Siemens brands in China, actively leading the iterative development of brand design for SUPOR and innovative business strategies. Currently serving as the Design Director of SUPOR Cookware Division. former Head of Design and Innovation Centre at Bosch Siemens Home Appliances Greater China. Also served as a judge for the IF Design Award design-talent-award from 2020 to 2022, and was recognized as Best Design Team core member of Red Dot Design Award in 2015.