Renowned Design Strategist and Trend Expert, Strategy Director and Partner of YANG DESIGN, Chief Editor of China Design Trends Report
Renowned Design Strategist and Trend Expert, Strategy Director and Partner of YANG DESIGN, Chief Editor of China Design Trends Report. Winner of Red Dot Design Award, IDEA and Design For Asia Silver Award, Influential China Young by Linkedin. Chief editor of China Design Trends Report, which is by far the authoritative annual trend report for the Chinese market since 2013. The report has successfully forecasted well-selling Chinese design trends including gradient, purple, copper green and iridescence. She is writer of China Home Trend Report， China Sub-culture Lifestyle Report，Aging Design Trends Report , and design column writer magazines including md. Invited speaker and judge of many design events including TEDx, Color Marketing Group, Zoom Smart Cities, Semiofest. Xiaojing studied in Guangzhou and Berlin from experience design expert. As Strategic Director of YANG DESIGN, the forward-looking design consultancy in China, she has been leading the strategic team to build the CMF Lab and UX Lab , defining design strategy to realize business value for companies in different development stages. Her clients are leading brands including Boeing, BMW, GM, Nissan, Hyundai, 3M, Didi, Samsung, Microsoft, Huawei, BOSE, Haier, vivo, Schneider Electric, Unilever, Vanke and DuPont. YANG DESIGN is the forward thinking industrial design consultancy in China. It has won nearly one hundred major design awards, including Red Dot and iF awards, G-Mark award, IDEA award, Design for Asia silver award, and Forbes China's Influential Design award.