A senior trend and color expert, Zhang Wei has long been engaged in consumer insights, trends, and color application. Currently, she serves as Dean of COLORO Color Application Research Institute and Chief Strategy Officer of WGSN China, providing professional trend insights and color application guidance to numerous well-known brands such as Anta, Bosideng, Midea, Samsung, and Huawei etc.. In 2023, she initiated and presided over the Chinese Traditional Color Research Project and served as the producer of the "Chinese Traditional Color Culture Exhibition" series.