Global Creative Director of CRRC Sifang
Chairman and Creative Director of PULI innovation
Chief Strategic Consultant to CRRC National High-speed Train Innovation Centre

Priestman is a world-leading industrial designer, known for envisioning and delivering complex high-profile transportation projects. He is the Global Creative Director of CRRC Sifang and Chairman and Creative Director of PULI innovation, an Honorary Fellow of the Royal College of Art, and Royal Society of Arts and a winner of the London Design Medal.  He conceptualises the future and brings ideas to life by design; specialising in transportation, aeronautics and mobility systems. He is an international design champion and expert, with particular experience in China, Brazil and the UK with projects including China High-speed rail, Hyperloop, Hong Kong Metro and Airbus. He is regularly appointed by governments and cultural institutions for high-level advisory work and creative thinking. He also delivers lectures on the future and business of design, including at the Great Festival of Innovation, Dubai Design Week, Design Indaba and the World Design Forum.