Mianmian is the head of the Mindset team for WGSN China. She has a background in the lifestyle and fashion industries along with rich experience in the research of consumer behaviour and product development. Mianmian is an expert in trend analysis and connecting trends with business strategies. She has provided consulting services to Alibaba, Disney, Li-Ning, Anta, Midea and Huawei. When studying at Central Saint Martins, Mianmian’s work was shown at London Design Week, London Fashion Week and Milan Design Week.