Jiayin Li, a designer and serial entrepreneur with broad experience in design and entrepreneurship, based in both London and Shanghai. She graduated from the prestigious Central Saint Martins in London and has worked as a designer and creative lead at multiple domestic and international design firms, accumulating seven years of experience in the design and art industry. She has a talent for blending creativity with business needs, resulting in unique solutions for her clients. Jiayin has always been committed to promoting innovation and development in the design and art industry. In 2021, she joined LKDN as the Commercial Director of LKDN Metaverse, leading the team into the Web3 field. Jiayin has successfully participated in and realized multiple international projects, including the development and design of Metaverse spaces and scenes, avatars, and NFT projects. She is convinced that the development of Web3 technology will create more business opportunities and creative space.