Chen Ligang is a seasoned texture design expert well-versed in business logic and aesthetic trends, boasting a diverse professional background spanning the automotive industry, fashion sector and brand communications. He is committed to delivering innovative yet actionable design solutions for global clients through forward-looking Color, Material & Finish (CMF) technologies. In his core automotive domain, Chen leads and oversees interior texture development projects for most of China’s top automakers. From conceptual trend forecasting to mass-production implementation, his rigorous attention to detail and pursuit of process boundaries have defined the interior tactile quality of numerous benchmark vehicle models. His vision transcends the confines of traditional industrial design. An earlier stint in the marketing department of L-Fashion—Europe’s leading apparel group—endowed him with a keen fashion sensibility and cross-disciplinary integration capabilities. His experience at McCann, a top global 4A advertising agency, also honed his mastery of consumer visual communications, enabling sharp insights into latent market needs and user psychology. These multifaceted experiences allow him to examine CMF design from a broader commercial and humanistic perspective. Building on rich hands-on experience and acute industry trend insights, Chen has created his distinctive Octaphilosophy of Textures. More than a unique interpretation of texture art, this methodology serves as a practical innovation toolkit. It aims to break conventions, infusing products with differentiated competitive edges and vibrant vitality through texture design.