- Design China Beijing 2021
Rebellion, anti-conformism, avant-garde… Regardless of the labels applied to it, the idea shared by Yohji Yamamoto when he set oﬀ for Paris in 1981 represented a state of mind: one of opposition, an“anti” position. Scent can say so much about who we really are as a person. Experiences are super personal. It's about the vision that we want people to see us as.