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Yif Design

Hall: Hall1 Stand: TALENTS
Yif Design
YIF DESIGN is a design studio established by designer Yifu Guo in the United States in 2023. His debut collection, The Essence of Night, has been exhibited at renowned events such as Milan Design Week, ICFF New York, Design Shanghai, and MAISON&OBJET in Paris. The studio's creations seek to harmonize with their surroundings, intentionally avoiding excessive presence or strong visual impact. Instead, they favor a restrained yet warm design language, transforming humanistic reflections on life into tangible, perceptible forms. These works incorporate both thoughtful consideration and emotional depth, using subtle design to narrate stories and convey feelings that resonate with the viewer. They are conceived as invitations for exploration, encouraging contemplation and insight in moments of quietude.
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3 - 6 June 2021

Shanghai World Expo Exhibition & Convention Center

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