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Stand: 1B21
XUE is a modern home furnishing brand that embodies Chinese cultural identity. Founded in 2008 by XUE Shuping, the brand believes that Chinese style is not merely about form, but rather achieving a sense of harmony. By interweaving natural materials with modern craftsmanship, XUE has successfully created a unique furniture style that seamlessly blends Eastern and Western cultures. In 2017, XUE became China’s first home furnishing brand to receive the prestigious iF Design Award. Building on this success, XUE collaborated with the renowned Chen Min Office in 2020 to launch a series of new products that embody the brand's core values of craftsmanship, design, and cultural fusion. With its philosophy of "new while Chinese, Chinese while new," XUE seeks to reconstruct the texture of high-end Chinese living. By interpreting the warmth and harmony of Eastern elegant chambers, the brand demonstrates its unwavering commitment to innovation and cultural integration.
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3 - 6 June 2021

Shanghai World Expo Exhibition & Convention Center

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