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Brand Mission:
To enhance the happiness of Eastern lifestyles.
Brand Vision:
To become the most innovative design-driven brand in global Eastern lifestyles.
Xue Gu (Learning from Antiquity) is an Eastern lifestyle brand that integrates physical cultural spaces, cultural and creative product development, tea ceremony workshops, cultural performances, and related services. As both a practitioner and advocate of Eastern lifestyles, Xue Gu focuses on building a product ecosystem centered around the "tea table" and "dining table," dedicated to revitalizing traditional culture for the modern era. The brand has pioneered unique frameworks such as its "Creation Methodology" and "Translation Methodology for Traditional Chinese Culture," producing over 100 daily-use items imbued with Chinese aesthetics, including the Chuanjia Teapot (a heritage teapot) and Table Theater (tabletop theater sets).
