WGSN

WGSN is the world’s leading consumer trend forecaster, helping brands stay ahead of the curve in a fast-changing world. Our accurate forecasts provide global trend insights, expertly curated data and industry expertise to help our clients understand consumer behaviour and lifestyles, develop the right products at the right time and trade effectively. Founded in 1998, WGSN set out to help businesses anticipate change – not just react to it. What began as a small team has grown into a global network of industry experts, data analysts, strategists and advisory consultants, serving clients across six continents. WGSN disrupted the design industry by bringing curated insights from around the world directly to our clients in a digital platform. We spotlighted emerging local and subcultures driving new consumer behaviours, empowering brands to act confidently. Today, through constant innovation, significant investment in AI and data, and building a global forecasting team, WGSN has become the world’s most respected trend forecaster. More than 6,500 companies trust us to get it right, including 53 of the world’s 100 largest brands. A lot has changed, but our mission remains – to give businesses the vision, tools and inspiration to create tomorrow efficiently, successfully and sustainably. WGSN Interiors bring together aesthetic strategy, CMF innovation and sustainability intelligence to forecast the future of interior spaces and products, both residential and commercial.