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Established in 2015, “Ugan concept” is a designer floor brand with its designing concept of “presenting wood’s beauty by its nature”. Its product portfolio primarily includes four series: Ben, Mo, Shu, and Wei. Beyond flooring, Ugan collaborates with designers and artisans to create spatial installations, furniture, and coffee-related products. Since 2023, the brand has partnered with Neri&Hu to craft the wooden shingle installation "Primordial " and Ugan's Shanghai "Twisting " showroom. The newly launched "Ugan concept coffee" series features designs by 702design-Mei Shuzhi.