Stand: E01
  • Design China Beijing 2021
Suyuan was founded in 2011. It is dedicated to original furniture design, design consultation and wood course design. Funiture Design/Return to Natural Simplicity Suyuan, an independent furniture brand advocating nature and eternity, is committed to the aesthetic exploration of expressing the spiritual connotation of Chinese traditional culture. ----Return to Natural Simplicity Based on people’s most essential needs, Suyuan integrates natural, simple and meaningful concepts into materials, processes and designs to reproduce China’s ancient philosophy and wisdom of life in its products. You can abandon the busy life to experience the peace and freedom beyond the sense of time. Suyuan furniture has strict material selection and adheres to the perfect integration of wood characteristics and product configuration.The products are rigorous, the same inside and outside.The craftsmanship adopts modern styles, advocating the essence of handwork. It hides the quiet, simple and eternal beauty in the details. In the daily life when people get along with furniture day and night, it shows the kindness and care everywhere. Suyuan furniture adheres to experience oriented design and pursues simplicity and purity of function.The comfort and intimacy of products, and people’s comfortable and quiet inner needs are condensed in the round corners and lines of the furniture.People can get a wonderful experience by using the same texture materials as skin so as to understand the nature and the ancient life philosophy. Let’s go back to the forest, to the place of freedom of thought, to the human being as the nature itself, which are the Chinese luxuries redefined by Suyuan. Design Consultation/Product Design and Development Suyuan is committed to innovative product design and development, focusing on 1-2 high-quality projects every year.The core members of Suyuan design team all have more than 10 years of industrial design experience, and have many award-winning experiences such as German Red Dot,IF Award and domestic important design award.It is to provide customers with professional and industrial design and brand strategy services and moreover find opportunities to form innovative product concepts and competitive product appearance based on user needs in-depth insight. Yuan Workshop/ Yuan workshop is a wood workshop under the brand of Suyuan. It adheres to the craftsman concept of “thinking with the hands and making with the heart” and spreads the “craftsman spirit” of striving for perfection and pursuing perfection through teaching professional wood methods and skills.


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3 - 6 June 2021

Shanghai World Expo Exhibition & Convention Center

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