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Sowden is a Milan-based Italian design brand founded in 2010 by George Sowden, a key figure associated with the Memphis movement. Evolving from a design studio culture of research and experimentation, the brand translates manufacturable thinking into everyday objects and lighting—built on clear functional architecture and disciplined geometry, then made instantly recognizable through bold colour-blocking and contrast. Through collaborations such as with HAY, this graphic-yet-pragmatic language extends into a wider, contemporary lifestyle context.
