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Director Ding Yajie graduated from the Department of Architecture at the China Academy of Art in 2014 and has since worked in independent curation, architectural design, photography, and other related fields. The work is rich in contemporary design and spatial modeling. Founded jewelry brand SEEDINGYJ and the "Gold Picking Research Institute" in 2016. Its brand has participated in Shanghai Fashion Week exhibitions multiple times, including the "Breathing Jewelry" group exhibition, the "Shouyi&Summer Jewelry Exhibition", and the "Lost and Found&Metalworking Jewelry Exhibition" solo exhibition.
The products are mainly original handmade jewelry, with creative elements mostly derived from fabric texture and the fusion of natural material texture, thus breaking through the traditional silver jewelry production techniques. The works are mainly solitary, and the brand adheres to the spirit of craftsmanship, which has remained unchanged since the beginning of the year.
