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"ROYOKO" is the most representative modern Linglong porcelain design brand in Jingdezhen in recent years. It was founded in 2018 by post-80s designer Ran Xiangfei in collaboration with traditional Jingdezhen porcelain manufacturers. The brand's core mission is to "bring intangible cultural heritage craftsmanship back into daily life," transforming the "Mitong porcelain"—originally used mainly for display or export—into affordable and practical modern household items for young people. The name "ROYOKO" is derived from the famous line in Tao Yuanming's Peach Blossom Spring: "There is a small opening in the mountain, as if there is light." This not only accurately describes the aesthetic of Linglong porcelain but also symbolizes the brand's aspiration to be a ray of light for traditional craftsmanship seeking a path in the contemporary world. Signature Product Series "ROYOKO" is not just a brand that sells porcelain; it is a provider of "scene solutions." It demonstrates that traditional craftsmanship need not remain confined to museums. Through modern design language and cost control, it can truly become a "light" on contemporary dining tables, desks, and even in outdoor camping settings.
