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"Established in 1904 in Noritake, Japan, the brand quickly became renowned for mastering every stage of ceramic production, and initiating advanced benchmarks in porcelain design and durability. The Noritake Design Collection marks a transformative moment in their quest. For the first time, Noritake has joined forces with Chief Creative Director Yuichiro Hori, who draws on over a century of technical mastery in emitting a contemporary wave of creative potential. At the heart of this are a series of collaborations with the finest architects, artists, and designers in the world, bringing together Noritake's incomparable technical expertise and individual aesthetic expression."