[NEWIDOL] brand creates and provides more diversified art extension between artists and the public. [NEWIDOL] brand was founded in early 2021, derived from the [newidol] series of works created by artist Zhao Yiqian since 2019. At the same time, in the future, "NEWIDOL" brand will also display more and better art and design lifestyle products, and the brand will continue to find more excellent artists to cooperate with. "NEWIDOL" is not a single brand, but a diversified and inclusive platform.