The brand of Natalie Song was founded in 2023, products involving home accessories and contemporary jewellery. The playfully created objects emphasize the tactile feature of the material silicone which offers a comforting sense of touch, while capturing the esthetics of moments accumulazed by spontanious processes.Driven by imagination, the raw liquid silicone gel is shaped into quirky objects. The work has a strong personal style, and the subtle feeling and insight of material manipulation come from long term hands-on experience during the creation process.Works of founder Natalie Song (Song Xinzi) have been exhibited internationally in Munich, London, Birmingham, Milan, Lisbon, New York, Chicago, Itami and domestically in Beijing, Shanghai, Shenzhen, Taiwan etc.