The momagi folk art association is jointly created by designers, artists, craftsmen and farming authors. Through investigating and teasing out the traditional folk crafts, the association develops and innovates folk art products and participates in the value conservation, dissemination and sharing of Chinese native culture. In the past five years, momagi team have traveled to more than 20 provinces and cities including Yunnan, Sichuan, Guangdong, Fujian, Jiangxi, Anhui, Jiangsu, Zhejiang, and Hebei, and have visited nearly 100 craftsmen. Through the model of contemporary design and deep collaboration with traditional craftsmanship, it has launched a series of products such as writing brush system, tin and copper metalworking, movable type printing, folk woodcut New Year pictures, etc., which have drawn the attention of the industry with their distinctive contemporary flavor and profound eastern traditional aesthetic characteristics. Based on an open organizational model and value activation strategy, momagi team have extensively organized resources related to the entire industry chain to assist the renaissance and regional sustainable development, to explore and construct a new ecology which balances the consumer market, craftsmen and the local economy.