Inspired by a passion for great design and practical utility, LUMIRA is the brainchild of Sydney-based designer and entrepreneur, Almira Armstrong. Pre-LUMIRA, Armstrong’s background in PR and marketing saw her relocate to live and work in London, Los Angeles and New York. The cities themselves certainly proved inspiring, however also provided convenient bases to indulge in another great passion — travel. In dedication to the artisan studios and workshops of Europe to which she owes her own lineage, LUMIRA was born: “For me, luxury is not about price or exclusivity. At the core of true luxury lies a passion for creating well designed products of exceptional quality, as well as a commitment to never compromise these values.” LUMIRA fragrances are undeniably luxurious, defined not only by the quality of their ingredients, the meticulous attention to detail applied in production but, most importantly, the memories they evoke.