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To delve deeply into the connotations of Chinese culture and explore a way to revive Chinese culture, Zhuoyu adopts the philosophy of "upholding an artisanal essence and returning to simplicity" for its tea house products, and starts with tea culture to build the premier brand of Chinese tea houses by conducting business and pursuing elegance with tea.
The image of the fish in the brand originates from Zhuangzi's "The Joy ofFishes". Zhuoyu hopes to embody the spread of tea culture as a joyful and lofty fish, swimming among the masses.