IDEAT is the pioneer of contemporary lifestyle, but also the inspiration book for architecture, design, art, fashion and creativity. IDEAT was founded in France in 1999 and has been selling well in Europe ever since. Its circulation and authority rank first in Europe. In 2015, it was introduced to China and published its Chinese version. The Chinese name not only shows the imagination of the ideal living space, but also represents that the magazine and every reader are idealists pursuing a better life. Based on a contemporary perspective, IDEAT looks at the world of design, architecture, art, fashion, travel and design-thinking lifestyles.