)
)
Founded in Shanghai, China in 2010, HEMU takes Oriental elements and humanistic sentiments as its design origin. Upholding the belief of inheriting Oriental culture, it is committed to building an outstanding original Chinese fashion designer brand. Drawing inspiration from China’s vast culture and art, HEMU adheres to a lowkey, minimalist design philosophy. Using local Chinese weaving and handcraft techniques, it enables the world to appreciate the beauty of Oriental apparel.
HEMU is an original designer brand centered on Chinese cultural elements. Its product range includes women’s wear, men’s wear, accessories, as well as tea, incense, artifacts and other items that embody the Oriental lifestyle. The garments mainly use natural fibers such as silk, brocade, silk chiffon, voile, wool and cashmere.
The brand vigorously promotes and inherits national intangible cultural heritage techniques including weaving, dyeing & finishing, and embroidery. It has carried out in-depth cooperation and promotion with techniques such as Xiangyunsha (gambiered Canton gauze), Liangchou, Yunjin, Songjin, Lijin, Kesi, Suzhou embroidery and Miao embroidery.
