)
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“Florina is the most beautiful planet in the Galaxy”,
“It’s an endless gold mine”,
“Limitless treasures reserved in the soil of Florina”
—Isaac Asimov, The Currents of Space
The brand (Florina) originates in a mysterious and fantasy world - it was
inspired by The Currents of Space, written by the famous science fiction
master, Isaac Asimov. “Florina”, a mysterious planet, contains rich
resources in the novel. The place abounds with a precious material,
“Tyrt”, which is well-known in the universe.
For the “Florina” in the cement tile industry, she was created by a group
of “youths”. We are full of curiosity and looking up at the stars and
wondering the future.
Our “Tyrt” is the brand concept - “Innovation", “Avant-garde” and “Art”.
“Florina” is metaphor, as a homeland, the brightest planet in the
“Ceramic tile galaxy”, created by this group of “youths”.
