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The idea of relaunching the CEDIT brand was inspired by the desire to give new opportunities for expression to one of Italy’s most prestigious, ground-breaking Twentieth Century manufacturers.
The aim is to give continuity to CEDIT’s amazing original inspiration. Unique in its time, it viewed dialogue with art and design as a sine qua non for the innovative research into ceramic tiles, while also seeking to develop a vision of architecture in which surface coverings would be considered crucial for defining the quality and mood of a residential interior.
CEDIT’s new production period also fulfils another narrative function, setting out to tell a story that emphasises Italian creative excellence and the craftsman-like taste and sensitivity superlatively embodied by the country’s leading manufacturers.
In this sense, the brand’s intentions are clear: CEDIT wishes to place its technologies and sophisticated operating procedures at the disposal of Italy’s leading creative minds.
After all, Italians have a special flair for developing relationships and dialogues that combine the talents of great craftsmen with those of great artists, and Italian identity - in the sense of the spirit which has defined the product, from conception to realisation - is the concept which best expresses the essence of CEDIT: the brand is of Italian origin, it has been relaunched on the market by an Italian company, Italian artists have been selected to style the new collections, and both the products’design and the technological innovation they bring are Italian.
CEDIT looks forward an immediate future with the aim of consolidating one of its greatest abilities: the capacity to use creativity to improve people’s quality of life, through the power and know-how to improve the character of the spaces where they live, relate to others and spend their time.
