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Shanghai Farm+ Agricultural Science and Technology Development Co., Ltd. is an innovative research and development institution committed to "urban-rural convection & urban-rural integration". Adhering to the principle of "joint construction, sharing and integration", it proposes the concept of "plug-in rural construction", and builds a modern rural whole-chain service system with "talent, design, culture, industry, science and technology" and other sections. It aims to promote the sharing of resources between urban and rural areas and promote the sustainable and integrated development of rural areas by building a convective platform between urban and rural areas. Its brand, Rural Construction Farm+, has four core sections: Rural Construction Future Award, Rural Construction Co-xing Action, Rural Construction Urban Gang Plan and Rural Construction Lighting Strategy.