Life and nature are organized in cycles. Where things are created, live and decay in a constant movement forward. Using the same philosophy and learning from this natural rhythm feels like the obvious approach when we create products for a more durable future.With more under standing and knowledge about this, nature is more than just inspira tion. It's a core element for our approach and extended development process. Like many brands, we aim to create value for our customers, to keep us ahead of any competition.Unlike most other brands, the way we add value makes us unique. By adding more aspects and perspectives in the development process, we're not only able to maximize the quality and value for the final user. But also doingit without increasing the price.