Emotive Soil is a design and craft studio. The aim of their design practice is to understand ‘How people create’ in different contexts, by observing how design is entangled with material, culture, geography, and history. During the design process, the character of the studio is shifting between designer, maker, narrator etc, allowing them to create with diverse methods. The studio is established by Chinese designers Yefeng Lyu and Kai Li, who are both studying at Royal College of Art. They have collaborated since having field research at Jingdezhen.