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DEDAR

Show Section: Living & Lifestyle Stand: W2-24
DEDAR
In the world of luxury interior textiles, DEDAR is not a name that seeks attention, but rather a legacy carefully woven over more than forty years. Originating from Como, Italy’s historic centre of textile production, the brand has, from the very beginning, embedded a family heritage of craftsmanship and a deep passion for art into every thread of its fabrics. DEDAR’s distinction lies in the fact that it has never confined itself to being merely a “fabric supplier”. Instead, it acts as a poet of light and space. Its textiles possess remarkable tactility and profound colour depth, the result of a rigorous selection of the finest natural materials and an uncompromising pursuit of excellence in dyeing and finishing techniques. The opulence of velvet, the luminosity of silk, the warmth of wool and the crisp character of linen are all reinterpreted in DEDAR’s hands and given new life. Beyond their exceptional touch, these fabrics reveal shifting lustres and distinctive textures, capturing and interpreting light at different moments of the day and bringing a dynamic, almost theatrical artistic atmosphere into interior spaces. DEDAR has also engaged in an in-depth collaboration with Hermès Maison, the luxury textile division of Hermès. This partnership was far more than a conventional commercial collaboration; it represented a mutual tribute between two masterful houses at the peak of their respective fields, united by impeccable standards of quality, artistry and craftsmanship. The brand has worked with leading architects, designers and museums worldwide, drawing inspiration from classical paintings, modern art, architectural lines and the many forms of nature. Its collections resemble a history of textile art—ranging from contemporary interpretations of Renaissance classics to highly experimental original designs. As a result, DEDAR has become a preferred choice for many of the world’s most prestigious projects, from luxury hotels and private residences to yachts and private jets. From the Mandarin Oriental in Milan to the Ritz in Paris, its fabrics quietly define the character and atmosphere of exceptional spaces. Ultimately, DEDAR expresses a philosophy of living: a home should be both a sanctuary and a gallery. Through textiles, walls and furnishings become canvases, allowing inhabitants to experience craftsmanship and beauty that endure over time through daily touch and quiet contemplation. To choose DEDAR is to invite the finest traditions of Italian textile artistry to gently envelop everyday life.

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3 - 6 June 2021

Shanghai World Expo Exhibition & Convention Center

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