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CULTI MILANO was founded in 1990 by Alessandro Agrati, an eclectic architect and interior designer known for his pioneering mindset and ability to reinterpret classic elements from tradition to meet contemporary needs. Alessandro established the CULTI MILANO brand after realizing the powerful impact and appeal that scent can have in shaping the personality and memory of a space.
Inspired by rattan sticks, CULTI MILANO became a pioneer in flameless fragrance diffusion. This innovation not only set the brand apart but also transformed the global perception and use of diffusers. As a result, CULTI quickly rose to prominence as a world-class brand in the research, development, and selection of fragrance diffusion materials and quality. This is why originality remains one of the brand’s core values.