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Founded in 2023 by artist and entrepreneur Wu Ningya, Crowbehaviour is one of the leading presence among Chinese influencers in the fields of art and the humanities: amassing over 4 million followers across major platforms, with total viewership exceeding hundreds of millions.
The content produced under the Crowbehaviour name spans a diverse range of sectors, including business, art and design, fashion, hospitality and real estate, as well as travel and lifestyle broadcasting.
Beyond its public presence as Wu Ningya’s “cyber identity,” Crowbehaviour also functions as a commercial entity—Crowbehaviour Brand Operations Ltd.—which encompasses strategic consulting, IP development, visual identity design, spatial planning, curatorial projects, and commercial aesthetic installations. These diverse services are often synthesized through the philosophy of “maximalism,” integrating dense cultural signifiers and interdisciplinary resources to deliver comprehensive, holistic solutions.
