COUCKE's French pronunciation is similar to the English pronunciation of COOK, which lays the foundation for the brand's connection with the culinary culture. In 1931, Rene COUCKE created the COUCKE brand in northern France, initially focusing on the production of high-end handkerchiefs. In the 1970s, the brand was transformed to produce high-end jacquard cotton kitchen towels, tea towels, aprons, kitchen towels, tablecloths and other kitchen textiles. At present, it is a subsidiary of GROUPE VANDERSCHOOTEN (VDS) Group in France, which designs, produces and sells professional home kitchen series.