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Carola fra i Trulli is an Italian brand of niche home fragrances and decorative objects. Founded in 2021 by Carola Altamura, a Milanese architect with deep roots in Puglia, it is the poetic olfactory tale of the Itria Valley, its native flora and traditional techniques. The brand is strongly synesthetic, combining the senses of sight and smell. Its aim is to give a tangible form, through shape and colour, to the intangibility of perfume. The 'macchiato', a traditional Apulian technique, is chosen by Carola as the emblem of the brand to reflect joyful imperfection and the lightness of nature. The Home Fragrance Collection pays tribute to Carola's childhood memories in the garden of her family home in Puglia, through eight luminous botanical fragrances inspired by the Mediterranean joie de vivre. In 2024, the brand launches La Casa Incantata, its first Lifestyle Collection, where fragrances accompany new olfactory objects and exclusive textile pieces made by a historic Apulian weaving
