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Stand: 3B33
"We want to create a brand with an aesthetic that has no geographical boundaries, entering and embracing the present world, paying attention to the world's lifestyle and sustainable development trends in fabrics, creating a flexible, minimal, and cozy life." The brand employs a Los Angeles consultant and a Shanghai design team who have worked in fashion and home industries for many years, focusing on fabric development and achieving visual flexible design to meet the sensory desires of more people for quality of life and art aesthetics. The brand proposes "LIVE CLOSER WITH NATURE," with a focus on mental relaxation and freedom, leading to the development of AMAZE FIBER-style product lines. DISCOVER THE BEAUTY OF FLEXIBLE FABRICS AMAZE FIBER means amazing fabric fiber, which highly summarizes the brand's creative research and development intentions. In the process of fabric development and fabric database construction, it is not limited to the selection of local fabrics. Fabric itself is a design language and a variable and rich one. AMAZE FIBER draws inspiration from the natural colors and textures, deconstruction of architectural aesthetics, and the fusion of art and nature in life aesthetics. All of these coalesce quietly on the loom, seemingly restrained simplicity, but harboring a free-spirited attitude towards style design and a return to the essence of life. Minimalism is not just minimalism; it is also a source of energy and vitality in the creation process of AMAZE FIBER. It flows freely and rejuvenates with new vigor.

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3 - 6 June 2021

Shanghai World Expo Exhibition & Convention Center

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