DESIGN SHANGHAI ANNOUNCES NEW LOCATION, FIRST LINE-UP OF EXHIBITORS AND NEVER-BEFORE-SEEN INSTALLATIONS FOR ITS 7TH EDITION
(Shanghai, 18 November 2019) The highly anticipated Design Shanghai celebrates its 7thyear from 12th – 15th March 2020 at its brand new venue: the Shanghai World Expo Exhibition and Convention Center. Welcoming 70,000 professionals and visitors over fourday, Design Shanghai showcases more than 500 local and international brands from 30 countries and regions, never-before-seen installations, and a world-renowned talkprogramme ‘The Forum’.
THE SCALE OF THE EXHIBITION CONTINUES TO EXPAND AND BREAK BOUNDARIES
With the increasing number of global exhibitors and visitors, in just six years Design Shanghai has fast become an unmissable event in the design calendar, further strengthening China's position as a key emerging design market. For the 2020 edition, Design Shanghai will take place in the landmark Shanghai World Expo Exhibition and Convention Center in Pudong District, increasing the overall exhibition area by 40% since last year.
"In terms of design and creativity, the Asian market, especially the Chinese market, has been booming in recent years," said Zhuo Tan, director of design Shanghai. “As an importantannual design event in Asia, design Shanghai has become one of the major design events in the global design calendar, showcasing not only the standards of global design, but also the dynamic power of new design in China. We are very pleased that Design Shanghai will be expanded to a higher level. In keeping with the high standard and international vision of the exhibition over the past six years, we are committed to bringing in more international design brands, galleries and designers from home and abroad to inject a new look into design Shanghai for the first time."
WORLD-CLASS BRANDS GATHER AT DESIGN SHANGHAI 2020
A central stage for international brands, the Contemporary section will feature leading global design studios including Carl Hansen & Søn, Fredericia, &Tradition, Hay, Sika Design,Rolf&Benz, DEDON, Herman Miller, Secto Design, Zanotta, Gervasoni, Martinelli Luce, Ligne Roset, Ethnicraft, Stellar Works, Karimoku, Ton, and Serip. House of Wang will showcase a collective of UK brands including Lee Broom, Bethan Gray, Apparatus and Sé, whilst King Living will be the first exhibitor from Australia to Design Shanghai.
Brands in Classic & Luxury include Lalique, Veronese, Julian Chirchester, and Duresta. Abet Laminati and Formica will be featured at New Materials and Applications, where Neuni, China's leading innovative materials brand, will return with its latest materials research and products.
The Kitchen & Bathroom section continues to showcase top-tier brands including Caeserstone, Hansgrohe, SieMatic, Villeroy & Boch, Leicht, Laufen and first time exhibitor, Porcelanosa. Workplace will present KoKuyo, Royal Ahrend, AURORA ESTEL, Gabriel, and the Italian fitness equipment brand Technogym.
Design Shanghai will partner with Gallery All to curate Collectible Design this year. Since 2014, Design Shanghai has been actively introducing and promoting limited editions and collectible design works in China, and Collectible Design is now the most anticipated section among designers and collectors. In 2020, Design Shanghai will present an experiential exhibition of modernist masters and contemporary design, highlighting American modern industrial design, Brazilian Modernism, French Modernism, Italian Radical Design, Memphis Design, Chinese contemporary design, and Nordic and American contemporary pop art design.
LEADING CHINESE BRANDS RETURN
In addition to international brands, Design Shanghai has always gathered exceptional Chinese design brands and designers. (BANLAN), Wenlot, Kun Design, Femo Design, Nanchow, Frank Chou, Wuu, Mumo, EY-PRODUCTS, Sozen, SUYAB, lightspace, UFOU,THESHAW and the 2019 AD China Emerging Chinese Designer award winner ABOVE Studiowill all return to Design Shanghai in 2020. Hangzhou-based wood flooring brand Ugan will debut for the first time with a booth designed by Zhang Lei.
NEW SECTIONS FOR 2020
Design Shanghai 2020 will see the unveiling of two new sections––Accessories and Objectsand Talents - in addition to the existing sections: Contemporary, Classic & Luxury, Kitchen & Bathroom, Workplace, New Materials and Applications. The new Accessories and Objects section will showcase cutting-edge standalone pieces by brands including L’Objet, Nude, Revol, Umasqu, Robert Welch, Skultuna, and Gommaire.
Design Shanghai has collaborated with AD China on the Emerging Chinese Designer award for the past six years and prides itself on the ongoing commitment to supporting young and emerging Chinese design talents. In order to effectively mentor and guide young designers into the design industry, Design Shanghai 2020 will launch its first Talent section, curated by Frank Chou, a young designer who has grown alongside the fair since its inception. Through the Talent initiative, Design Shanghai will provide young designers with invaluable industry connections and a support network, helping them to progress in the design market.
In addition to the main exhibition halls, curated sections and conceptual installations willenrich the visitor experience. Renowned Chinese designer Chi Wing Lo will create a major installation at the entrance of the main exhibition hall. Lo will also be a speaker at the forum and a jury for special awards. Zhuo Tan, Director of Design Shanghai, comments “Mr. Lo is an iconic figure in the Chinese design community, and we are very honoured to have indepth cooperation with Mr. Lo this year. He is a key figure in bringing Chinese design language and aesthetics to the world stage and supporting young designers.”
French interior designer Baptiste Bohu will utilize products from various brands to install a classic apartment interior based on the theme of The Silk Road. British brand Designer's Guild will present a never-before-seen textile showcase, featuring a plethora of textile talent. U2 will present an installation produced in collaboration with Kengo Kuma Studio.
In addition to debuting their latest collections, many international brands will present products in the form of national pavilions. The Nordic Design Pavilion will feature Hay, &Tradition, Fredericia, PLEASE WAIT to be SEATED, and Secto Design. The Nordic home collection brand WOWDSGN will partner with the Consulate General of the Republic of Finland in Shanghai and Business Finland to present ‘Special Showcase of Finland’featuring Nikari and WOWLab. Veronafiere will unveil a 200-square-meter ‘Living Italy’ pavilion, whilst Spanish brand Andreu World will make its debut in the Spanish pavilion.
INDUSTRY LEADERS GATHERED AT THE FORUM
The Kohler Exquisite x Design Shanghai forum will present inspiring and diverse content from over 80 design industry leaders and influencers over four days at the fair. Key topics include “From Sustainable Design to Sustainable Economy”, and keynote speakers includeRoss Lovegrove, Chi Wing Lo, Kelly Hoppen, Richard Hutten, André Fu, Ab Rogers, and Ini Archibong.