This is a new experience design activity combining modern art design concept with brand culture and urban recreation. The activity aims to build a "Design City" with life span, based on original intention of creating a design event for Shikumen Xintiandi and Design Shanghai and in light of the concept "Future City".

 

Design Shanghai in the City will last from March 6, 2017 to March 19, 2017. During the period, we will cooperate with “SHANGHEMEICHUANG Culture Development LTD”, a famous brand operating artistic content, to suppose an elaborate scheme on a design festival with in Future as main concept in all areas of Shanghai Xintiandi, together with approximately 60 famous designers and artists in many elds at home and abroad. We will also invite Song Tao, Hou Zhengguang, and Du Xinyue as curators, as well as Hu Zeming, Tian Mengran, and Deng Min as co-curators. Song Tao, the main curator said, “Previous design exhibitions I ever saw all depends on brands and mostly were commercial. In this exhibition, we combine art with design in different form and comprehensively show creativity of designers.”

 

“In Future” puts emphasis on cultural translation, pioneer vision, and interactive experience. This is a new experience design activity combining modern art design concept with brand culture and urban recreation. The activity aims to build a “Design City” with life span, based on original intention of creating a design event for Shikumen Xintiandi and Design Shanghai and in light of the concept “Future City”.

 

Xintiandi sponsor strip

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Festival english