Mr.Choi

For over sixteen years, CAIJIA has consistently adhered to the use of premium imported ingredients and health-conscious formulations, establishing a strong reputation in the field of low-sugar desserts. Rooted in the philosophy of “food and medicine sharing the same origin”, the brand translates traditional Chinese medicinal wisdom into modern desserts and wellness beverages, achieving a balance between flavour and functionality. CAIJIA has participated in multiple film and television productions, where its refined visual presentation and delicate taste profiles enhance narrative expression, positioning desserts as an extension of cultural storytelling. Since 2022, the brand has received accolades including the “Shanghai Premium Souvenir Gold List” and “Yangtze River Delta Quality Food Award”, further reinforcing its influence in both quality and cultural dimensions.