CHARLIE'S

Founded in Shanghai, CHARLIE’S Pink Burger is among the early premium burger brands in China to establish a chain operation system. Rooted in the core philosophy of “REAL FRESH CHARLIE’S”, the brand advocates authenticity, freshness and an open lifestyle attitude. In both spatial and operational dimensions, CHARLIE’S has long embraced a pet-friendly approach, being one of the first restaurants in Shanghai to welcome pets to dine alongside customers. The brand has further expanded into pet food and lifestyle products. Established in 2019, the CHARLIE’S RUNNING CLUB has grown into one of Shanghai’s leading running communities, forming an integrated system that combines dining, sports and social engagement. Through its “day-to-night” operational model, the brand creates a seamless transition between daytime dining and evening social experiences for a diverse urban audience.