From Skin Tone to QISE: Decoding Cosmetic Colors for Chinese Consumers

Chinese consumers are becoming increasingly sophisticated and diverse in their makeup expectations. Key pain points include difficulty finding foundation shades that truly match their skin tone, rejection of unnatural "fake pale" effects, and a growing desire for no-makeup looks that enhance natural beauty. How can beauty companies address these needs? L'Oréal's Color Science Metier uses AI modeling and data analytics to develop makeup shades tailored to Chinese skin tones, while drawing on cultural and lifestyle insights to create the "Vibrant QISE" concept color for Chinese consumers.

- Building Chinese consumer skin tone database to understand skin tone diversity

- Developing AI-driven skin tone matching models to translate data insights into shade solutions

- Interpreting "Vibrant QISE" consumer language to extract color design concepts